Energy Venture Management
I was contracted to join the consulting team as a visual designer for this client - a clean energy installation startup.
To research I gathered logos from utility, solar, and installation companies. I worked with the letter forms to create relevant icons for "EVM". From my four logo drafts the bottom right was the client's favorite. However, they had decided to split their brand into one main brand and several divisions: solar, electrical, and geothermal. It was back to the drawing board for me.
Thus the circle icon was born. I incorporated a simple illustrative style that could easily be used for any division icon. These main one features three elements: water, earth, and sun. EVM is now spelled out using one of Google's versatile fonts - Dosis - and we have a four-color palette to build out the brand.
Creating division icons in the illustrative style and palette was a breeze. Looks great on their website! Other members on the consulting team built the website, but as a contracted visual designer I provided all of the design elements for them. Both Energy Venture Management and I were happy with the outcome of this brand development.